MCH Group is setting out to expand its position in the art market by building up a portfolio of leading regional art fairs and strengthening the regional art markets.
The regional art fairs will continue to be developed as autonomous brands by local teams to consolidate their leading positions in the regions concerned. They benefit from MCH Group's experience as a fair organiser and its comprehensive network of services. By bringing together the regional art fairs in a network it is, furthermore, possible to create and exploit synergies between them, for example concerning the organisation, marketing & communication, and the building up of digital platforms.
The portfolio of regional art fairs will be built through partnerships with experienced partners. MCH Group is in contact and discussion with different art show organizers. Within MCH Group, the Business Unit "Design & Regional Art Fairs" is responsible for the implementation of this strategic initiative.
Since September 2016, MCH Group has a majority shareholding in India Art Fair, in partnership with the co-owners AngusMontgomery Arts and the founding director Neha Kirpal.
In February 2017, MCH Group acquired a 25.1 percent holding in art.fair International GmbH in Cologne, the organiser of the new art fair ART DÜSSELDORF. 74.9 percent of the company are held by the co-owners Andreas Lohaus and Walter Gehlen.