The MCH Group is undergoing a far-reaching transformation process that has been made necessary by the fundamental changes coming about in the exhibition and event industry. The aim of the transformation process is to develop the group’s classical live event competence into an experience marketing competence in both the physical and digital fields.
In summer 2018, the MCH Group defined and initiated the roadmap for the necessary transformation process. The first phase focused on the necessary stabilisation of the company. In addition to different cost-saving and cost-cutting measures, the strategic initiatives were prioritised and an initial reorganisation implemented to boost efficiency in the group’s organisational structure.
The transformation process launched in summer 2018 has been pursued intensively over the first half of 2019. The Board of Directors has deployed a Strategy Committee which is working in close cooperation with the Executive Board and with the support of external specialists to define the future business areas together with their strategy and organizational structure. This process is scheduled for completion by the end of 2019 so that a start can be made on implementation at the beginning of 2020.
Already implemented measures
In parallel to the ongoing transformation process, various restructuring measures have already been implemented.
In the light of the declining trend in the general consumer fairs over a period of many years, it was decided in autumn 2018 to discontinue Züspa (in Zurich) and Comptoir Suisse (in Lausanne). Muba (in Basel) has been held for the last time in 2019.
In November 2018, the new Swiss company MCH Live Marketings Solutions AG was founded through the renaming of Expomobilia AG. In the first half of 2019, all Swiss companies in the Live Marketing Solutions division and the brands MCH Global, Reflection Marketing and Expomobilia were integrated into this company.
The MCH Group sold Winkler Livecom AG as per 31 December 2018. It additionally sold its stakes in Art Düsseldorf at the end of May 2019 and in India Art Fair in September 201. In the context of the current strategic realignment, the MCH Group has taken the decision not to make any further investments in Grand Basel for the moment so that it can focus on other strategic initiatives.