The MCH Group is undergoing a process of transformation in which it has to align itself to the major changes taking place in the classical exhibition and event business. The corporate strategy of expanding the range of services offered, boosting international presence and increasing digitisation is essentially being maintained, with the different initiatives being subject to a further review on the basis of the findings already obtained. In addition to clearly focusing on those strategic projects with the highest and most sustainable potential, the organisation is to be streamlined and the synergies between the individual business fields better exploited.
The MCH Group is setting the following priorities in its strategic initiatives and investments:
The globally leading position of Art Basel is to be further strengthened with the focus on the existing shows, the continuation of Art Basel Cities and the development of further initiatives. Masterpiece London will be expanded internationally, as a first step likely in Asia. Investments are being made in a series of innovative concepts for Baselworld 2019 already, and the new concept for Baselworld 2020 is being worked on intensively together with the exhibitor committees. The MCH Group stages a large number of exhibitions focused on the Swiss market, which are successful and in whose future the company will similarly be investing. In the Live Marketing Solutions division, the competences and range of services in strategy and concept development are being further expanded. And, finally, the MCH Group will also be investing further in the development of its digital offerings.
The initiative of developing a portfolio of regional art fairs is not being pursued any further. The MCH Group intends to sell its shareholdings in Art Düsseldorf and the India Art Fair. Until that has happened, the fairs will be supported by the MCH Group in the customary manner. The group decided not to proceed with its participation in the new Art SG in Singapore that had previously been announced. The concept of Grand Basel is being verified, and it has therefore been decided to forgo the planned expansion to Miami Beach at least in 2019. Muba (Basel) will be held for the last time in 2019, while Comptoir Suisse (Lausanne) and Züspa (Zurich) will no longer be held.