Published on 3/16/2016 by
The "watches and jewellery" group had 29 exhibitors at the first Swiss Sample Fair in 1917, making it a rather small sector. However, it grew quickly and was even held during the six years of the Second World War. In the 1970s, the watch and jewellery show was opened up for exhibitors and visitors from abroad. Today, the World Watch and Jewellery Show is THE annual sectoral get-together for the luxury-goods industry.