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The tradition of "special" days during exhibitions

Published on 4/22/2016 by
Muba, Tag der Frau (MCH Group)

Special days and host countries have a long tradition at our exhibitions. These actually celebrated their premiere at the very first Muba with "Ticino Day" on 29 April 1917.

This special honour accorded to Ticino represented the launch of the so-called "cantonal days". Their purpose was to secure backing from the various parts of Switzerland for the spirit of an exhibition of national industry and to strengthen the sentiment of belonging across cultural borders. The "Journées Romandes" were staged as the Cantonal days at the second Sample Fair in 1918, and once again in 1927, followed by a "Graubünden Day", a "Solothurn Day" and a "Basel-Landschaft Day" as well. Links with other countries were also fostered early on at the Swiss Sample Fair; the "Alsace Days" featured between 1933 and 1937.

It only took a few years for other types of special day to become a firm tradition at the Sample Fair. These include the "Press Day", the "Official Day", the "Day of Swiss Abroad" and the "Days of Trading Partners". "Women's Day" is still celebrated today; it was first introduced in 1975 to mark International Women's Year proclaimed by the United Nations General Assembly. Other exhibitions of ours also regularly arrange special days. Examples are Baselworld with its "Press Day" and "Opening Day", Art Basel with its various VIP days and private viewing days and Giardina with the GiardinaOPENING on the eve of the official opening of the exhibition. By the way, the HOLZ (wood) trade fair has continued to stage "Journées Romandes" right through to the present.

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