Media at the Muba: pioneering work and a big attraction for the public
Published on 4/21/2016 by
Right back in the early years, the media used our Sample Fair to present themselves in public. Between 1923 and 1926 the radio pioneers of yesteryear set up experiments at the Muba and transmitted some of the first-ever live broadcasts from our exhibition halls.
Photo 1: Staatsarchiv Basel Stadt/Privatarchiv MCH Grou; MCH Group
This cooperation between the radio experts and the trade-fair organisers turned out to be very long-lived. In 1926, the then director of the trade fair, Wilhelm Meile, and the physicist and radio engineer, Hans Zickendraht, were the principal initiators in founding the Basel radio cooperative.
Since then, radio (and later television too) have repeatedly used the Muba sample fair as a public platform. One highlight was in the jubilee year of 1966 when radio and television were present with two exhibition studios in the "Rosental" hall, which had just been completed. Visitors to the fair were able to look through a window into the radio studio and follow the preparations for the programmes and live broadcasts. A small stand in the television studio offered visitors seats to watch the rehearsals and broadcasts of the very popular programme formats of the time, such as "Rendez-vous am Samstagabend", "Big Ben", "Doppelt oder nüt" or "Hits a go go". Up until the end of the 1990s, the studio operated by Swiss radio and television at the Muba sample fair was a reliable crowd-puller.
Since 2011, other print and broadcast media have been presenting themselves at this consumer exhibition. Examples are the "Basler Zeitung", "Basellandschaftliche Zeitung", "TagesWoche", "Radio Basilisk", "Telebasel" and "Regio aktuell", which operate a joint stand. Since 2014, Radio Energy has been here too with its own radio studio, from which it broadcasts live every day.
Photo 2: MCH Group