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Expomobilia: from a one-man show to an award recipient

Published on 10/3/2016 by
Expomobilia Shanghai Motorshow

What started out with just one person has developed into one of Europe's leading exhibition construction companies over a period of 40 years. An impressive success story based on the simple principle of: "We listen. We understand. We act."

When Expomobilia - MCH Live Marketing Solutions AG was founded in 1973 by Hanno Taverna, a qualified civil engineer, it was made up of precisely one person – Hanno himself. For the first three years, he managed and ran the company alone, before taking on his first employees in 1977 and then, in 1979, finally converting the company into a joint stock company. Since then, Expomobilia - MCH Live Marketing Solutions AG has recorded continuous growth and expanded its exhibition stand construction activities not only into the automotive sector and the luxury goods industry, but also into other branches of industry and the service sector.

After a number of successful years, the company moved into the first building of its own in Effretikon (Canton Zurich) in 1998 – the company's current head office and the location of its in-house production. Just five years later, it moved into an additional warehouse building in Fehraltorf (Canton Zurich). Today, one of the big logistics centres is located there, covering an area of some 6,000 m2.

A further key moment in the history of Expomobilia was 2007, when the company was sold to the MCH Group and Jean-Marc Devaud took over as CEO. When he went on to take up the new post of superordinate manager of the MCH Group's three live-marketing-solutions companies in 2014, operations management of the company was placed in the hands of the current managing director, Florian Faber. 

In the meantime, the company has become established as an eminent exhibition construction company both nationally and internationally and, with some 95 employees, carries out a large number of projects all over the world each year (2015: a total of 350 projects in various countries and continents). The company specialises in the areas of exhibition stand, pavilion and event construction, as well as in creative temporary architecture in three-dimensional space. The services it offers include a full-service package, covering everything from design, via the concept, through to the assembly of a brand presentation. 
In addition to this, Expomobilia has been especially committed to climate protection for many years and, in its exhibition stand construction, ensures the sparing use of materials and appropriate logistics strategies. 

In addition to longstanding jobs for familiar brands such as Renault, Rolex and Swarovski, Expomobilia was commissioned by Chinese car manufacturer, Great Wall, in 2015 for the Shanghai Motor Show. This was the first time that a Swiss exhibition stand constructor had been commissioned by a Chinese company for an exhibition staged in China. The Effretikon-based company was nominated for the finals of the Export Award 2016 for this project by Switzerland Global Enterprise and subsequently rewarded by coming in second place. The company had also won various awards in previous years together with Swarovski and Renault (for more on this click here).

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