• Future Trends 2020: the most important experience marketing trends

    Published on 1/14/2020 by Harry Hofstetter
    Create magic moments and arouse emotions: in a digitalised world flooded with information, experience is becoming the new currency. Which trends will be dominating the experience marketing of tomorrow? How can these be successfully implemented? The new Future Trend Report 2020 reveals the most important changes, illustrates relevant trends and, on the basis of examples, shows how these can be successfully applied. Trend expert Harry Hofstetter of MCH Global presents three trends that no one can ignore at present (including free download of the Trend Report).
    Read more Comments (0)

    Published under:

  • Self-staging as a marketing instrument: how "Instagrammable" is your event?

    Published on 9/5/2019 by Harry Hofstetter
    Smartphones have brought about a fundamental change in visitor behaviour at events. Visitors not only want to enjoy the live experience, they also want to share it directly with their friends. They then post and live-stream via social media channels like Instagram, Snapchat, WhatsApp and Facebook. The reach and importance of this form of communication is still underestimated. This is why many organisers, brands and sponsors are failing to create specific self-staging opportunities for their visitors, which would allow them to consciously showcase their presence at an event.
    Read more Comments (0)

    Published under:

view more