Published on 1/16/2019 by Philipp Klett
The trade fair of the future is a personalised "wow" experience for visitors, exhibitors and the media alike, an interactive intermediary partner – all year round and in digital form even after the live event has come to a close. Data plays a decisive role here. Find out more about the possibilities and uses of data, how you can turn big data into smart data and use this to benefit your business. And what's more – most of this data is already being captured.