Published on 11/2/2017 by Christoph Spangenberg
Two founders from NYC want to revolutionize the art fair experience and data management. MCH Group's Moenen Erbuer and Tobias Boonstoppel have developed PRNCPL, a new technology platform that connects fair organizers and collectors. An additional app uses image recognition to connect the physical artworks to the digital fair catalog. Art Düsseldorf
is was the first fair at which visitors can use the app. An interview with Moenen Erbuer, Head of Design & UX.