Published on 2/2/2016 by Christoph Spangenberg
The future of Switzerland's marketing sector sits lined up in rows in the Congress Center Basel (CCB). 750 marketing experts, 750 seminar tables. The written final examination. A mass racking of brains. Every year, thousands of experts and career changers sit examinations here – and generate income running into many hundreds of thousands of Swiss francs for Basel. For the CCB and Messe Basel, the tests often mark the start of long-lasting relationships.