Published on 9/5/2019 by Harry Hofstetter
Smartphones have brought about a fundamental change in visitor behaviour at events. Visitors not only want to enjoy the live experience, they also want to share it directly with their friends. They then post and live-stream via social media channels like Instagram, Snapchat, WhatsApp and Facebook. The reach and importance of this form of communication is still underestimated. This is why many organisers, brands and sponsors are failing to create specific self-staging opportunities for their visitors, which would allow them to consciously showcase their presence at an event.