Published on 9/21/2016 by
Züspa is reinventing itself: the traditional Zurich autumn fair is opening from 23 September to 2 October with the three experience worlds of "Feel Swiss", "Feel Good" and "Feel Stylish" for the first time. The highlight is the "Zürich by Night" show. With virtual reality, visitors will be able to see the city as they have never seen it before. In the interview, exhibition director Renzo Cannabona reveals what awaits visitors at the new Züspa, explains its transformation into a fair providing experiences and tells how he came from the Swiss Army to join Messe Zürich.