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Swarovski & Co: Luxury exhibition stands at Baselworld

Published on 3/28/2017 by Christoph Spangenberg

It’s the most important event for the world’s watch and jewellery industry: at Baselworld the sector presents its new products and innovations in elaborate and frequently multi-storey stands. We portray five stands that our subsidiary Expomobilia has realized for exhibitors at Baselworld.

1. Swarovski

Expomobilia stand construction at Baselworld (MCH Group)

"Wings of Sparkle" is the motto of a sparkling world of crystals, designed by Tokujin Yoshioka of Japan. Swarovski's crystal world is represented on the curved facade by 253,000 hexagonal chrome reflectors, 24,800 of which are fitted with computer-controlled leds. Being modular, the two-story structure is easy to store and has been reconstructed for Baselworld each year since 2013. The stand has a surface area of 2000 square metres over two storeys.

2.Carl F. Bucherer

Expomobilia stand construction at Baselworld (MCH Group)

Tradition meets the power of innovation: Carl F. Bucherer is an independent Swiss watch brand, and has been in the ownership of the Bucherer family since its founding in 1888. The stand design for Baselworld reflected the slogan "Feel at home", and was conceived and implemented by Expomobilia in collaboration with La Cellula Lab in order to combine traditional and modern elements. The built area totals 890 square metres and is divided over three storeys.


Expomobilia stand construction at Baselworld (MCH Group)

Vibrant colors and shapes from the London-based design team Bosé Collins: Invicta has established itself as one of the fastest-growing brands in the sector, and this is reflected in the way bright, brash colors are used on its stand to convey its corporate identity. The curved shapes lend even more power to the design, lighting up the three-dimensional structure to create a real eye-catcher. The two-story, 420 square meter stand was designed as a reusable pavilion.


Expomobilia stand construction at Baselworld (MCH Group)

Contrasting colours and a clear language of forms: Bulova is a American/Swiss watch manufacturer which made its name through the creation of the tuning-fork watch Accutron. The Bulova signature style is one of straight and elegant lines, and this is reflected in its reusable stand concept at Baselworld. The stand captivates with its glamor and precision down to the last detail. The stand occupies 266 square metres of floor space and covers 532 square metres in all. It was designed by Bosé Collins in London.

5. Ronda

Expomobilia stand construction at Baselworld (MCH Group)

Ronda is one of the biggest manufacturers of mechanical and precision electronic watch movements of innovative design and has been committed to time for decades now. At Baselworld, however, it is not time that features in the forefront but a generously-dimensioned and comfortable lounge in soft shapes and colours. The single-storey Ronda stand has a surface area of 300 square metres.

See more in the video:

> More references for Expomobilia in the luxury exhibition stand segment
Expomobilia, which is specialised in trade fair stands, and event and pavilion structures, forms part of the  MCH Group's Live Marketing Solutions.

Christoph Spangenberg

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