Best live communication: 3 Xaver Awards for Expomobilia, Winkler and Rufener

Published on 5/23/2017 by Christoph Spangenberg

Gold, Silver and Bronze for our live marketing solutions: at the Xaver Award, the Swiss prize for live communication, our companies Expomobilia, Winkler Multi Media Events and Rufener received awards in the categories of Best Public Event & Show Entertainment, Best Supplier Services and Best Consumer / POS Event. We present the projects here.

"Sacre del Gottardo": show at the opening of the Gotthard base tunnel

Gotthard-Basistunnel-Eröffnung (MCH Group) The opening of the Gotthard base tunnel in 2016 caused a sensation throughout the world. Inspired by legends from the Swiss world of mountains and mythology, an archaic story about nature, people and machines was acted out at both ends of the tunnel by 600 performers. Winkler Multi Media Events provided the technology required to stage this artistic performance, treating the audience to a multimedia experience of the tunnel’s construction and the Gotthard legend with video projections, sound and lighting. This marked a dignified and fitting opening ceremony for this once-in-a-lifetime project for guests, visitors, the media and heads of state from all over the world. A bold production that left no one untouched. The production received attention in the media all over the world.

Xaver Award 2017 Xaver Award: Gold
Category: Best Public Event & Show Entertainment
Project realised by: Verein Portal Kunst 57, Winkler Multi Media Events AG
Commissioned by: Trägerschaft „Gottardo 2016“

"Box-in-the-Box-Concept" in Hall 622

Halle 622 (MCH Group) Just four months were available for renovating the old and empty factory building 622 in Zurich. This had been built by ABB Schweiz and, up until 2012, was used for the production of high-voltage equipment. With a useful surface area of 2750m2, Hall 622 is the perfect location for trade fairs, exhibitions, conferences, congresses, general meetings, gala dinners, company occasions, shows and concerts. Expomobilia, as the general contractor, bore responsibility for the entire realisation of Hall 622, while Winkler Multi Media Events was in charge of the flexible event technology (read more about the project). Xaver Award 2017 Xaver Award: Silber
Category: Best Supplier Services
Project realised by: Maag Music & Art AG, Expomobilia AG, Winkler Multi Media Events AG
Commissioned by: Maag Music & Arts AG

"The Swiss caught up in gold rush fever"

Expomobilia Goldesel (MCH Group) Commissioned by the advertising agency Contexta and Rufener, Expomobilia staged a roadshow for Swiss lottery operator Swisslos in a number of towns and cities across Switzerland. Bringing to life the Brothers Grimm fairytale “Table-be-set”, featuring a golden donkey that spits gold when its tale is pulled, may have been a somewhat unusual task for our Development and Engineering Department. The result: the roadshow visitors can literally grab the donkey by the tail and, with any luck, win an instant prize. Rufener was responsible for shaping the concept for “Ein Goldesel auf Roadshow” (A golden donkey roadshow), for customer care and for accompanying the realisation of the show, while also performing budget and quality control.

Xaver Award 2017 Xaver Award: Bronze
Category: Best Consumer / POS Event
Project realised by: Swisslos, Expomobilia, Rufener
Commissioned by: Swisslos Interkantonale Landeslotterie Genossenschaft

> Find out more about the MCH Group’s Live Marketing Solutions.

Photos: Custom Images/Oskar Moyano (Xaver Award), gottardo2016.ch (Gotthard opening)

Christoph Spangenberg

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