MC² receives a Stevie Award for Best Brand Experience Event
Published on 8/22/2017 by Christoph Spangenberg
Congratulations to our MC² company: MC² received a Silver Stevie Award for Best Brand Experience Event for the project for Toyota at the 2016 Environmental Media Awards in Hollywood. We would like to present the project to you.
For event sponsor Toyota, MC² turned a traditional gas station into a lush park where Award Night guests could "fuel up" with a natural experience that touched all of the senses. Product specialists were on hand to answer questions about the cars and identify guests for the white-glove, Mirai VIP Test Drive program – one of the intended goals of the activation. Guests were invited to a slow motion video and photo shoot using nature-inspired props like rose petals to toss in the air. A fully stocked wheatgrass bar provided guests with a natural boost of green energy. A laser machine on site personalized the Toyota-branded shot glasses on the spot for guests to bring home.
For the project for Toyota MC² now received a Silver Stevie Award for Best Brand Experience Event. The Stevie Award Competitions were created in 2002 to recognize accomplishments and contributions of companies and business people worldwide. This year more than 3900 nominees from more than 60 nations and territories were submitted for consideration in a wide range of categories.
Environmental Media Awards (EMA) has been the only award program solely devoted to celebrating the entertainment industry's environmental efforts. Producers, directors, actors, writers, musicians and celebrities that are nominated for an EMA Award share a passion for the environment.
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