Grand Basel celebrates premiere: 100 masterpieces of automotive history
Published on 8/31/2018 by Christoph Spangenberg
Racing legends, movie icons, radical one-offs, culturally-significant classics: At its premiere from 6 to 9 September, Grand Basel will show around 100 automotive masterpieces from the past, present and future. Our new automotive show is the only show that presents the car in the cultural context of art, design, architecture and lifestyle. Update: With pictures of the fair.
At Grand Basel, the cars are the stars. Each one a masterpiece, carefully selected and minimalistically presented. "Grand Basel not just another car salon", says Global Director Mark Backé. "Grand Basel is the first global show for the world’s most important and valuable automobiles of the past, present and future." The target groups: international connoisseurs, experts and collectors with the highest standards, as well as a general audience interested in automobile aesthetics, technological sophistication, arts and culture.
Around 100 vehicles will be presented on 32,000 square metres, including racing legends, movie icons, radical one-offs, culturally-significant classics, and the world premiere of a contemporary coachbuilt special. The 1953 'Linea Diamante' car by legendary architect and industrial designer Gio Ponti is finally brought to life, 65 years after it was designed. A selection of cars that will be showcased can be found at the end of the text.
All exhibits are selected, and a determination is made based on characteristics such as design, provenance, cultural value and historical significance. Furthermore, key elements of the show have been curated solely on the views of a completely independent advisory board. "Grand Basel offers the ideal setting to combine the significance of the automobile with mobility, design, art, culture and architecture and to present the influence of the automobile on literature, politics and science as well as the film, music and fashion sectors to the public in an unprecedented form", says Backé. Over the last hundred years, there is no other everyday object that has influenced lifestyle and imagination as much as the automobile. Since the invention of the first automobile in 1886, man, nature, architecture and design have been in a permanent interplay.
The trade fair architecture is unique. "The modular, contemporary and homogenous exhibition architecture was inspired by the world of art galleries", says Backé. "It is a reduction to the essentials, and allows each exhibit to be ‘framed’ like any other work of art." A useful side effect: Since the trade fair architecture is predefined, exhibitors do not need spend time and money delivering a grand space of their own; rather, their cars will speak for themselves with no unnecessary distractions.
Grand Basel in Basel, September 6 to 9, Messe Basel. Information and tickets: www.grandbasel.com