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The future of Baselworld: from a classic trade fair to an experience platform

Published on 3/26/2019 by Christoph Spangenberg
Michel Loris-Melikoff, Managing Director Baselworld (MCH Group)

What will Baselworld look like in the future? On the last day of this year's Watch and Jewellery Show, Managing Director Michel Loris-Melikoff presented the vision and strategy for 2020 and beyond. The objective is to make Baselworld the most important community for the jewellery and watchmaking industry and transform it from a classic trade fair into an experience platform.

The target is to offer all participants in the industry – representatives of the watch, jewellery, precious stones and technology sectors as well as journalists, bloggers and influencers, but also dealers and collectors – a digital platform with numerous information, service and networking tools throughout the year. The hospitality programme will also be further expanded.

Baselworld 2020 will feature numerous innovations such as new event and experience zones. Among other things, a Retailer Summit, CEO Talks and a Virtual Reality Zone are planned. The hall layout has also been reenvisaged: the gemstone exhibitors will move into Hall 2. An Innovation Square will be established in Hall 2 and a large area will be reserved for smartwatches and wearables. The outside exhibition square will be completely redesigned and interactive. At the same time, Baselworld will open its doors with a special offer specifically for end customers and collectors.

Michel Loris-Melikoff: “Our strategy met with strong approval from the exhibitors during the presentations. We will tackle change with vigour and passion”.

Learn more in the video:

Christoph Spangenberg

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