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CES technology trade fair: brand experiences for Samsung, Pioneer & Canon

Published on 5/22/2019 by Christoph Spangenberg

Whether a digital city for Samsung, larger-than-life innovations for Pioneer or a pavilion in which 30 Swiss start-ups were able to present themselves. This year too, our colleagues from MC2 looked after numerous brands at the Consumer Electronics Show, the paradise for technology fans, staged throughout Las Vegas.

It was one of the most-photographed stands at the 2019 Consumer Electronics Show in Las Vegas: “Samsung City”. The electronics manufacturer exhibited its products on a total area of 2,600 square metres, presenting smartphones, televisions and innovations focused on the internet of things and connected living.  And a highlight all of its own: the entrance to the exhibition stand, eight metres high and 32 metres wide, comprising almost 5,000 LED modules showing films and animations. Our colleagues from MC2 (MC-squared) once again took charge of the production, assembly and project management of the Samsung stand.

MC2 has been engaged on assignments for the CES for more than 20 years, showcasing brand worlds both inside and near to the show. This year it was 24 exhibition stands, meetings and events covering more than 14,000 square metres, including 11,000 square metres of exhibition stands within the CES.

For Canon, MC2 created a colourful, bright exhibition stand. On a surface area of 940 square metres, the manufacturer presented the latest photo and video cameras, printers and accessories. MC2 was also responsible for the Swiss Pavilion. Thirty Swiss start-ups presented their products and services there and consolidated Switzerland's position as a leading location for innovation and technology. Other customers included Coway (air purifiers) Ecovacs (household robots) and Ooma (telecommunications). In Las Vegas too, MC2 is in the close vicinity of its customers: the production shops and warehouses are only eleven kilometres from the Las Vegas Convention Center. 

The highlights in a video:

Christoph Spangenberg

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