Live Marketing Solutions

The first of December marks the date: a restructured and repositioned MCH Global is being launched as a full-service agency for experience marketing on the Swiss market too. In the interview, Kathrin Morlock, Head of MCH Global in Switzerland, speaks about the relaunch, the power of experiences and emotions and how live and digital optimally complement each other.

An impressive light show makes a festival into an intense experience. What matters most and how light designers work at a big open-air festival is explained by Roni Huber from our Winkler Multi Media Events company. As the responsible production partner and service provider at Rock the Ring, it is Winkler’s job this year to provide lighting that does full justice to stars like Fanta 4, Deep Purple, John Fogerty and Gotthard.

15 July 1916 was a day which brought decisive changes for Switzerland's trade fair industry. This was the day on which the government of the Canton of Basel-Stadt agreed to a samples fair being staged in Basel.  And it was out of this first fair that the current internationally operating MCH Group developed. Success that has been built on a foundation stone laid out of pure necessity during the first world war.