Live Marketing Solutions

Future Trends 2020: the most important experience marketing trends

Published on 1/14/2020 by Harry Hofstetter

Create magic moments and arouse emotions: in a digitalised world flooded with information, experience is becoming the new currency. Which trends will be dominating the experience marketing of tomorrow? How can these be successfully implemented? The new Future Trend Report 2020 reveals the most important changes, illustrates relevant trends and, on the basis of examples, shows how these can be successfully applied. Trend expert Harry Hofstetter of MCH Global presents three trends that no one can ignore at present (including free download of the Trend Report).

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Self-staging as a marketing instrument: how "Instagrammable" is your event?

Published on 9/5/2019 by Harry Hofstetter

Smartphones have brought about a fundamental change in visitor behaviour at events. Visitors not only want to enjoy the live experience, they also want to share it directly with their friends. They then post and live-stream via social media channels like Instagram, Snapchat, WhatsApp and Facebook. The reach and importance of this form of communication is still underestimated. This is why many organisers, brands and sponsors are failing to create specific self-staging opportunities for their visitors, which would allow them to consciously showcase their presence at an event.

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CES technology trade fair: brand experiences for Samsung, Pioneer & Canon

Published on 5/22/2019 by Christoph Spangenberg

Whether a digital city for Samsung, larger-than-life innovations for Pioneer or a pavilion in which 30 Swiss start-ups were able to present themselves. This year too, our colleagues from MC2 looked after numerous brands at the Consumer Electronics Show, the paradise for technology fans, staged throughout Las Vegas. Read more Comments (0)

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Relaunch of MCH Global: "Experiences are the global currency"

Published on 11/29/2018 by Christoph Spangenberg

The first of December marks the date: a restructured and repositioned MCH Global is being launched as a full-service agency for experience marketing on the Swiss market too. In the interview, Kathrin Morlock, Head of MCH Global in Switzerland, speaks about the relaunch, the power of experiences and emotions and how live and digital optimally complement each other.

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MC² receives a Stevie Award for Best Brand Experience Event

Published on 8/22/2017 by Christoph Spangenberg

MC² for Toyota at the Environmental Media Awards

Congratulations to our MC² company: MC² received a Silver Stevie Award for Best Brand Experience Event for the project for Toyota at the 2016 Environmental Media Awards in Hollywood. We would like to present the project to you.

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Light design at festivals: how Winkler shows the stars up in the best possible light at Rock the Ring

Published on 6/20/2017 by Christoph Spangenberg

Winkler Multi Media / Rock the Ring (MCH Group)

An impressive light show makes a festival into an intense experience. What matters most and how light designers work at a big open-air festival is explained by Roni Huber from our Winkler Multi Media Events company. As the responsible production partner and service provider at Rock the Ring, it is Winkler’s job this year to provide lighting that does full justice to stars like Fanta 4, Deep Purple, John Fogerty and Gotthard.

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Expo Astana: Swiss pavilion implemented by Expomobilia and Atelier Oï

Published on 6/9/2017 by Christoph Spangenberg

Swiss Pavilion at Expo Astana (MCH Group)

An interactive and surprising exhibition on the issues of energy efficiency and renewable energies: our Expomobilia company, together with Atelier Oï, has been commissioned by the Swiss Federal Department of Foreign Affairs (FDFA) to implement the Swiss "Flower Power" pavilion at the Expo Astana. We would like to present the pavilion to you:

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Extending the reality of events through virtual and augmented reality

Published on 6/1/2017 by Serafino Melloni

Plunge into virtual worlds and expand on the live experience: no organiser can get by without virtual reality and augmented reality today. Just how the organisers of exhibitions and events can employ virtual and augmented reality in a profitable manner is explained by Serafino Melloni, Head of New Business Initiatives at MCH Group.

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Best live communication: 3 Xaver Awards for Expomobilia, Winkler and Rufener

Published on 5/23/2017 by Christoph Spangenberg

Gold, Silver and Bronze for our Live Marketing Solutions: at the Xaver Award, the Swiss prize for live communication, our companies Expomobilia, Winkler Multi Media Events and Rufener received awards in the categories of Best Public Event & Show Entertainment, Best Supplier Services and Best Consumer / POS Event. We present the projects here. Read more Comments (0)

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MCH & MC2: "Very formidable international source for world-wide live marketing solutions"

Published on 5/1/2017 by Christoph Spangenberg

It’s the biggest acquisition in the 100-year history of MCH Group: the acquisition of MC², one of the leading event-marketing companies in the USA, with clients that include Samsung, Toyota und Canon. In the interview, MC² CEO Gary Benson speaks about the integration of MC² in MCH Group and the new offerings for clients. He explains the concept that MC² employs in linking technology, design and storytelling and takes a look into the future.

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More interaction with target groups at events: 4 trends for optimum activation

Published on 4/12/2017 by Thomas Egli

Sponsorship occasions, events, consumer shows and trade fairs have one thing in common: they require ingenious activation to ensure that their full potential can be tapped when it comes to interacting with the target group. Anyone wanting to establish a sustainable rapport with their target group and to differentiate themselves from their competitors must be ready for a new type of activation – and must be ready for it today. The four trends selected here show what activation is going to look like in future.

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Swarovski & Co: Luxury exhibition stands at Baselworld

Published on 3/28/2017 by Christoph Spangenberg

Swarovski stand at Baselworld, realized by Expomobilia (MCH Group)

It’s the most important event for the world’s watch and jewellery industry: at Baselworld the sector presents its new products and innovations in elaborate and frequently multi-storey stands. We portray five stands that our subsidiary Expomobilia has realized for exhibitors at Baselworld.

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Halle 622: An event location featuring industrial chic plus state-of-the-art event technology

Published on 2/22/2017 by Christoph Spangenberg

Fashionable industrial charm coupled with state-of-the-art event technology: Halle 622 is the new location for concerts and events in Zurich, offering space for up to 3500 people. The box-in-a-box concept by Expomobilia and the flexible event technology by Winkler Multi Media Events make for multifunctionality while simultaneously highlighting the character of these industrial premises.

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Live Marketing: 3 trends and what they mean for your company

Published on 1/16/2017 by Christoph Spangenberg

Thomas Egli, Reflection Marketing (MCH Group)

What are the trends that are going to dominate live marketing in the immediate future? The latest Live Marketing Trend Report from Reflection Marketing analyses mega, macro and microtrends and provides the basis for taking decisions in determining a live-marketing strategy. Thomas Egli, an expert in trends, presents the three trends that nobody is going to be able to sidestep and explains how companies can recognise which trends are relevant for them.

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20 Years of Winkler Multi Media: "Digital event services are what are required"

Published on 10/24/2016 by Christoph Spangenberg

Serafino Melloni, Winkler Multi Media (MCH Group)

Founded by a number of friends 20 years ago, Winkler Multi Media Events is now the leading Swiss event service provider for multimedia live communication. Serafino Melloni has been with Winkler right from the start. He takes a look back at the initial years, reveals Winkler's recipe for success, speaks about digital innovations and the event of the future – and recounts how the French police once rescued him from the middle of nowhere. Read more Comments (0)

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A touch of luxury and the Caribbean: the Davidoff VIP Lounge

Published on 9/27/2016 by Christoph Spangenberg

Davidoff Collectors Lounge an der Art Basel, gebaut von Expomobilia (MCH GRoup)

In its new VIP Lounge, Swiss cigar producer Oettinger Davidoff AG is presenting the Davidoff Art Initiative and the company's products at the Art Basel Shows. To create the appropriate atmosphere, the traditional techniques of tobacco-growing and cigar production have been visually incorporated in the lounge made by exhibition-stand builders, Expomobilia. Read more Comments (0)

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The sustainable exhibition stand

Published on 5/12/2016 by Christoph Spangenberg

Nachhaltiger Messestand von Expomobilia (MCH Group) für Pistor

Sustainability is a key trend. When it comes to exhibition stands too, it is possible to create stands that are sparing on resources and are CO2 neutral. Pistor, the Swiss bakery and catering company, has opted for recyclable and pollutant-free materials for its exhibition stand, as well as for a long service life. Stand builder Expomobilia supplies stands with certification to this effect. Read more Comments (0)

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"Heaven on Earth": multimedia show nominated for the Xaver Award

Published on 4/8/2016 by Christoph Spangenberg

Himmel auf Erden Zürich, Winkler Multi Media (MCH Group)

The "Heaven on Earth" pre-Christmas show enchanted Zurich. Visually intensive video projections transformed the classic stage set into a screen. The interplay of design, lighting, video art and technology formed the basis for the work of the producers, directors and actors. Winkler Multi Media Events has now been nominated for the Xaver Award for its technical planning and implementation – the most coveted prize for live communication in Switzerland. Read more Comments (0)

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Steven Smith: "2016 will be the year of virtual reality in live marketing"

Published on 1/25/2016 by Christoph Spangenberg

On 1 February, Steven Smith will be taking on the management of MCH Global AG, a newly founded company within the MCH Group. In an interview, he speaks about this new challenge and the trends in live marketing and reveals what it takes to stage a successful event.

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100 Years of the MCH Group: Welcome to our anniversary year

Published on 1/3/2016 by Christoph Spangenberg

15 July 1916 was a day which brought decisive changes for Switzerland's trade fair industry. This was the day on which the government of the Canton of Basel-Stadt agreed to a samples fair being staged in Basel. And it was out of this first fair that the current internationally operating MCH Group developed. Success that has been built on a foundation stone laid out of pure necessity during the first world war.

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