The extraordinary corona situation is affecting not only the MCH Group’s exhibition and congress business but also its consulting and services business in the entire live marketing segment. Unfortunately, it is still not possible to say when and how it will be possible to hold live events again, which have currently been cancelled or postponed throughout the world. The MCH Group has taken decisive measures to ensure the liquidity of the company, which is its top priority.
Even though the corona crisis has not yet been overcome, the MCH Group is working intensively on the implementation of its corporate strategy. This is based on three pillars: the further development of exhibitions to create physical and digital platforms, with permanent networking of the corresponding communities; the consultancy and services business in the growing experience marketing segment; highly specialised and efficiently organised B2B trade fairs and congresses as the most important marketing instruments in these fields.
In respect of Baselworld, the market requirements and potential of a future platform are being carefully analysed and the next steps will be communicated as soon as possible. It is not yet known whether “Art Basel in Basel”, which has been postponed until September, can go ahead. This will depend on the further development of the global situation. Discussions are ongoing with the exhibitors of the cancelled Giardina, Habitat-Jardin and SmartSuisse fairs regarding the settlement of costs incurred prior to cancellation, and the MCH Group is striving to find accommodating and partnership-based solutions. Further information and contacts on the corresponding websites.