How are we working?

We are doing our utmost to support the efforts and measures of the official authorities. The top priority is to reduce the risk of infection and thus stem the spread of the coronavirus, covid-19.

We have taken the necessary steps to implement the official directives and recommendations. Most of our employees are working from home. Internal and external meetings are being held over the phone or as video conferences. Where in-person meetings are unavoidable, we are complying with the relevant behavioural rules, such as keeping both meetings and participant numbers to a minimum, ensuring social distancing and adopting hygiene measures (hand-washing, disinfection, etc.).

Despite our restricted operation and working possibilities, our teams continue to be available to customers and partners alike by phone or e-mail at all times.

What are we doing?

The extraordinary corona situation is affecting not only the MCH Group’s exhibition and congress business but also its consulting and services business in the entire live marketing segment. Unfortunately, it is still not possible to say when and how it will be possible to hold live events again, which have currently been cancelled or postponed throughout the world. The MCH Group has taken decisive measures to ensure the liquidity of the company, which is its top priority. 
Even though the corona crisis has not yet been overcome, the MCH Group is working intensively on the implementation of its corporate strategy. This is based on three pillars: the further development of exhibitions to create physical and digital platforms, with permanent networking of the corresponding communities; the consultancy and services business in the growing experience marketing segment; highly specialised and efficiently organised B2B trade fairs and congresses as the most important marketing instruments in these fields.

In respect of Baselworld, the market requirements and potential of a future platform are being carefully analysed and the next steps will be communicated as soon as possible. It is not yet known whether “Art Basel in Basel”, which has been postponed until September, can go ahead. This will depend on the further development of the global situation. Discussions are ongoing with the exhibitors of the cancelled Giardina, Habitat-Jardin and SmartSuisse fairs regarding the settlement of costs incurred prior to cancellation, and the MCH Group is striving to find accommodating and partnership-based solutions. Further information and contacts on the corresponding websites.

Next steps?

At the same time, the MCH Group is working on specific packages of measures for holding its events once the ban on staging them has been lifted.

In an open letter to the Federal Council, the EXPO EVENT Swiss LiveCom Association and the Swiss Exhibition Centres call for a gradual re-opening of exhibitions and conventions under clearly defined conditions. They have drawn up a catalogue of measures that shows how the organisation of such events and the associated economic stimulation effect can be designed under clearly defined conditions.

Decisions and information from the authorities

The Federal Council has decided that large-scale events involving more than 1000 people will remain banned until the end of August. By doing so, it aims to create certainty for those planning such events. The Federal Council will reassess the situation before the summer holiday season. On 27 May, it will also decide on the date from which smaller events with fewer than 1000 participants will be allowed again.