100 Years Ahead: the MCH Group is writing history and recounting stories

Published on 1/5/2016 by Kathrin Ebner, Corporate Communications

For the MCH Group and its companies, 2016 is a special year: under the motto "100 Years Ahead" they are not only celebrating the 100th Muba but, at the same time, the 100th anniversary of the company group and the founding of the modern trade-fair industry in Switzerland.

The anniversary motto "100 Years Ahead" captures the pioneering spirit and innovative drive that have marked out the MCH Group since it was founded as the Swiss Sample Fair a hundred years ago. On 15 July 1916, when the government of the canton of Basel-Stadt gave its consent for a "Swiss Sample Fair" to be staged in 1917, the foundation stone was laid for the internationally successful company group of today.

The MCH Group is celebrating its 100th anniversary throughout the year with a range of activities and events. While the main focus is on its employees, the company group is similarly including its partners and clients, exhibitors and visitors, and also the public at large, in its celebrations. Throughout the year, current information, milestones in the company's history and personal stories are being posted on the new anniversary website www.100jahrezukunft.ch.

The highlights of the festivities include the publication of the anniversary book "In step with the times – from the Swiss Sample Fair to the MCH Group" and the opening of the poster exibition "100 Years Muba: an eye-catching journey through time" at the start of March 2016.

The 350-page book, compiled under the leadership of Patrick Kury and Esther Baur in cooperation with Christoph Merian Publishers (Basel) is being presented at a reception in Basel City Hall on 2 March 2016. In this richly illustrated book, a total of 13 authors – well-known historians and journalists – report among other things on the courage of the founding fathers, the rise of the Swiss Sample Fair as a national institution and the success of the current MCH Group in the international exhibition business. In so doing, they set out the history of the architecture and the company, present individual exhibitions and take a look behind the scenes during both past and present eras at the Swiss Sample Fair and the MCH Group. The book is being published in three languages (German, French and English) with an initial print run of 5000 copies and can be purchased in book shops or at Muba 2016.

"100 Years Muba: an eye-catching journey through time" is the title of the poster exhibition open to the public that is being staged for the 100th anniversary. The exhibition opens on 2 March 2016 and lasts until 24 April 2016. In cooperation with the Basel College of Design, 5o historical Muba posters are being presented, together with their history and their designers, at selected points of the city – from the Badischer Bahnhof railway station, via the middle bridge, to Market Square and "Bankverein", as well as from Steinenberg to the Theatre Passage and Barfüsser Square. Detailed information on all 100 Muba posters may be found on the anniversary website at www.100jahrezukunft.ch. Those interested in a free guided tour of the poster exhibition can register there. The tour is being organised by those in charge of the poster collection at the College of Design.

The 100th Muba (from 15 to 24 April 2016) is being launched with a special anniversary opening event in the presence of Federal Councillor Alain Berset and numerous representatives from politics, business and society. A large number of anniversary activities and events are in store for visitors throughout the ten days of the fair.

In June 2016, some 200 marketing experts from the UFI, the association of the world's biggest organisers of exhibitions and proprietors of exhibition grounds, will be guests at the Congress Center Basel and will be celebrating the 100-year anniversary of the MCH Group at a networking dinner together with further guests from Switzerland's world of business and politics.

An employee party is being staged at the start of September 2016 for the 800 employees of the MCH Group, as a highlight of the anniversary year and also to mark its conclusion.

Media contact

MCH Group AG
Corporate Communications
Kathrin Ebner
+41 58 206 31 33


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