MCH Global: MCH Group is strengthening its global live marketing orientation
Published on 1/25/2016 by Christian Jecker
The MCH Group is further expanding its services in the field of live marketing solutions: the new MCH Global Ltd. provides strategic and conceptual consultancy and solutions on a worldwide basis in the fields of culture, sport and corporate events. In implementing the strategies and concepts, the company is able to offer one-stop solutions or supply a number of the services in conjunction with the MCH network.
Over the past ten years, the MCH Group has progressively built up a comprehensive range of individual live marketing solutions: marketing consulting, event management, exhibition and event structures, and multimedia. In this way, it has developed into more than just an exhibition company and has become an internationally leading live marketing group. One of its declared strategic aims is to undergo further expansion in the field of live marketing solutions.
With the newly founded company MCH Global Ltd., the MCH Group is strengthening and focusing its competence in live marketing solutions at the higher-ranking level of strategy and conceptual design. MCH Global provides consultancy to organisations, organisers and companies – worldwide – in matters of strategy development and implementation concepts for the fields of culture, sport and corporate events. In addition to its consultancy services, the company can also take charge of the overall planning required to implement the strategies and concepts and, in the final instance, can provide all or some of the services required in conjunction with the existing MCH network.
"With MCH Global, we are setting out to combine our strategic competence and our implementation skills", explains Jean-Marc Devaud, Head of the Live Marketing Solutions Division and a member of the MCH Group's Executive Board. "We wish to acquire big new customers in selected segments by developing customised, all-in solutions for them."
MCH Global Ltd. is based in Basel / Switzerland. Steven Smith is taking on the post of Managing Director on 1 February 2016. The 38-year-old British citizen has previously held high-level posts in leading event companies, including in Singapore, Shanghai, Dubai and Johannesburg.
+41 58 206 22 52
MCH Group / MCH Global
CEO Live Marketing Solutions
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Interview with Steven Smith