Digitisation is making a considerable change to the demands placed on experience marketing: when it comes to events, conventions, trade fair appearances and sponsoring activities, new formats, solutions and platforms are required. MCH Global is responding to these needs. The newly-established agency provides effective solutions in experience marketing which are based on strategic insights and inspired by the most relevant trends and innovations.
MCH Global—which is already successfully active in the Middle East and Asia—will be newly launched in Switzerland as of 1st December 2018. With its expertise from internationally-acknowledged experts and the latest tools, MCH Global provides clients with support along the entire spectrum of experience marketing: from strategy, to design and creation, to smart implementation.
The agency forms part of the MCH Group, which means that it has a unique internal and external network at its disposal. MCH Global Switzerland is led by Kathrin Morlock, Managing Director of Rufener Events Ltd, and is supported by Creative Director Chris de Abreu from London. The Rufener brand has been discontinued in favour of the MCH Global agency brand.
Within the newly-positioned MCH Global, the unique Rufener guiding principle—with approximately 30 years of experience in the events business—is combined with the latest insights, formats and solutions. This means that the next generation agency for experience marketing can also now be launched in Switzerland. Approximately 50 nationally- and internationally-acknowledged specialists will be working for MCH Global; specialists who have gained experience from over 1600 events both national and international, as well as from other experience activities.
From events and live communication to the latest in experience marketing
Kathrin Morlock, Managing Director of Rufener Events Ltd, has made a considerable contribution towards the development of the new agency. “We are in the midst of the transformation of events into the experience marketing of the future: classic live activities and platforms need to be re-staged and expanded and complemented with digital offers. With our skills, combined under one roof, the agency is able to meet the immediate needs of companies and events organisers in a first-class manner by using innovative strategies, concepts and solutions. We are also able to measure and demonstrate the success of these thanks to corresponding tools,” explains Kathrin Morlock. She emphasises that MCH Global is particularly focussed on the demands of international customers and customers with a global presence.
International experience and expertise
Chris de Abreu has been acquired as Creative Director. In the past, the versatile expert from London has worked with agencies such as WPP, Omnicom and Publicis, and has supervised large, international projects for customers such as Nike, Audi, Samsung or Ermenegildo Zegna. He speaks six languages and has already worked on almost every continent.
Kick-off at an office warming event
The MCH Global brand was presented in Switzerland on 1st November 2018. In the presence of “friends & family”, the MCH Global international brand was brought to life with presentations and panel discussions on the latest trends in experience marketing.
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MCH Global belongs to the MCH Group and its Live Marketing Solutions division, which is managed by Jean-Marc Devaud, member of the Executive Board of the MCH Group. In November 2018, Expomobilia AG (in the Swiss village of Effretikon) was rebranded as MCH Live Marketing Solutions. Among others, the MCH companies MCH Global AG (based in Zurich and with its network in Dubai, Shanghai, Hong Kong and Los Angeles), Rufener Events Ltd (in Zurich) and Reflection Marketing AG (in Zurich) will be merged into this legal entity in the first half of 2019. This firm will be marketing the three brands MCH Global, Reflection Marketing and Expomobilia.