Published on 8/31/2017 by Christian Jecker
MCH Group, one of the world’s leading live marketing companies headquartered in Basel/Switzerland, is launching a new global exhibition format: Grand Basel, the first global salon for the world’s most important and valuable automobiles of the past, present and future. For the first time, cars will be set and presented in the cultural context of design, architecture and art. Following its premiere in Basel in September 2018, further events have been planned for Miami and Hong Kong. Grand Basel addresses international connoisseurs, experts and collectors with the highest standards, as well as a general audience interested in automobile aesthetics, technological sophistication, arts and culture.