Community Platforms

Art Basel is a leading brand in the global art market. Our portfolio also features numerous leading B2B and B2C platforms in Switzerland in a variety of sectors.

MCH Group | ArtBasel | Logo.
MCH Group | Berufsmesse Zuerich | Logo.
MCH Group | Creativa | Logo.
MCH Group | Criterion | Logo.
MCH Group | Design Miami | Logo.
MCH Group | Didacta Digital Swiss | Logo.
MCH Group | Giardina | Logo.
MCH Group | Holz | Logo.
MCH Group | IFAS | Logo.
MCH Group | Igeho | Logo.
MCH Group | ILMAC | Logo.
MCH Group | Masterpiece | Logo.
MCH Group | Mefa | Logo.
MCH Group | Powertage | Logo.
MCH Group | Salon des métiers et de la formation Lausanne | Logo.
MCH Group | Swiss Custom | Logo.
MCH Group | Swiss-Moto | Logo
MCH Group | Swissbau | Logo.

Experience Marketing

MCH Global, MC2 and Expomobilia offer in the field of Experience Marketing holistic through-the-line solutions, from strategy and conception to implementation – worldwide.

MCH Group | Expomobilia | Logo.
MCH Group | MC2 | Logo.
MCH Group | MCH Global | Logo.


We have attractive and multifunctional event infrastructures in Basel (Messe Basel, Congress Center Basel) and Zurich (Messe Zürich). They are up to date from an ecological point of view.

MCH Group | Congress Center Basel | Logo.
MCH Group | Messe Basel | Logo.
MCH Group | Messe Zuerich | Logo.

Special measures lead to a loss in the 2017 financial year

For the 2017 financial year, the MCH Group is expecting a probable loss of CHF -110.0 million for the consolidated group result. This loss is due to special depreciations of CHF -102.3 million, brought about by a value adjustment for the exhibition buildings in Basel and also to special provisions of CHF -17.7 million for structural and organisational optimisations in the national exhibition and event business.

MCH Group | MCH Group | Messe Basel | Blick auf Eventhalle.

A review of the valuation of the exhibition halls in Basel conducted for the 2017 financial statements revealed that a value adjustment is necessary on account of the downscaling of Baselworld 2018. The impairment decided on, by around 25% of the value to date, is geared to the expected development of business at the Basel location in 2018 and subsequent years.

Since the balance sheet has been strengthened over the past few years, the company is in a position to absorb these special measures. They do not influence the cash and cash equivalents which amount over CHF 115 million. The equity ratio is still clearly above 30%.

Despite the 2017 financial year being a weak year in terms of exhibition cycles and despite the decline in the national exhibition and event business, sales in the 2017 financial year were increased by 12% compared with the previous year to stand at CHF 493.3 million. This is first and foremost an effect of the acquisition of American live marketing company MC2 (“MC-squared”), which has not yet, however, had an impact over a full year. The expected group profit without special depreciations and special provisions is approximately CHF 10.0 million.

It has been clear for many years that the economic climate for the national exhibition and event business is becoming increasingly difficult. MCH Group thus took measures at an early stage to diversify and internationalise its business activity. Over the past few years, the “Live Marketing Solutions” section has been expanded and the group’s international position greatly strengthened, especially through the acquisition of the American MC2 company in the 2017 financial year. With the expansion of its international position in the art market and the development of the “Collector Events Strategy” through the launch of Grand Basel and the acquisition of Masterpiece London, further future-oriented initiatives were started last year. MCH Group is pushing ahead intensively with the implementation of its strategic initiatives for the further diversification, internationalisation and digitisation of its business activity.

The special depreciations and special provisions and also the implementation of the strategy will have positive effects for the 2018 financial year, although the implementation of the strategic initiatives will also incur further development costs. The MCH Group is assuming that the 2018 financial year will be a difficult one again, but is expecting a positive result from ordinary business activity. It is assuming that the effects of the strategy implementation will lead to a positive development in earnings as of 2019.

“The MCH Group is well-positioned in both strategic and operative terms”, explains Dr. Ulrich Vischer, Chairman of the Board. With the necessary adjustments and the measures that have been introduced and, in particular, with the implementation of the strategic initiatives, we are now setting the decisive course for our future, in which we intend to build on, and, indeed, will be building on the company’s success of the past few years and decades.”