There will never be another “pre-corona era”. Protection concepts, innovative alternatives and digital solutions will continue to play a central role, both as the restrictions are eased and once the hopefully rapid return to normal is complete.
Therefore, we address these issues intensively, at both a strategic and an operational level. Graduated protection concepts for different pandemic scenarios, for example, allow a faster and more flexible response to changing situations. This also applies to the prompt development of creative alternatives that can be deployed should “Plan A” prove impossible.
In our further preparations for the future, we will be able to build on what it has created and attained over the past year under extremely difficult conditions. We will not only be able to call upon our increased innovation capacity, we will also be able to rely on the fact that our customers are longing for encounters and experiences to be possible again and, at the same time, are eager to exploit digital potential to a greater extent.
In Switzerland, the organisation of indoor exhibitions is prohibited for an indefinite period. When larger events will be possible again, the MCH Group will be able to offer responsible and safe concepts.
Protection concept 2021
In 2020, we have drawn up and tested a comprehensive protection concept and implemented it at various events. We have continuously adapted this protection concept to the current situation. We will thus be prepared to organise safe events when larger events are again possible. Of course, we hope that this will soon be the case again.
In July 2020, we tested the various measures together with various partners and around 600 guests in a real showroom – registration in the run-up to the event, admission control on site, the construction and experience of exhibition and information stands and a visit to the catering area. The feedback was very positive. A few impressions…