There will never be another “pre-corona era”. Protection concepts, innovative alternatives and digital solutions will continue to play a central role.
In our further preparations for the future, we will be able to build on what it has created and attained during the lockdown times under extremely difficult conditions. We will not only be able to call upon our increased innovation capacity, we will also be able to rely on the fact that our customers are longing for encounters and experiences to be possible again and, at the same time, are eager to exploit digital potential to a greater extent.
Green light for the event autumn
We have assumed that – with appropriate protective measures – physical events will be possible again in the second half of 2021. We are pleased to note that the relaxation of the measures to protect against the pandemic are possible more quickly and go further than assumed: In Switzerland, major events such as trade fairs and exhibitions are now possible again, without any restrictions on the number of visitors and the use of capacities. For trade fairs and exhibitons, only the restriction of a Covid certificate or the mask requirement still applies.
To achieve this, in recent months, we have worked together with our industry associations, and we have also been able to count on great support from the authorities, politics and the business community.
“This is a great relief for us as organisers and for our exhibitors and visitors”, says our CEO Beat Zwahlen. “We note that confidence in the market and the willingness of exhibitors to participate in trade fairs and exhibitions are clearly increasing. We will now work with all our might to prepare for our events in fall 2021 and spring 2022. We will do everything we can to provide our customers with efficient and effective platforms and thus contribute to their success.”
We have a comprehensive detailed protection concept for the various events and measures. We will clarify for each individual event which measures – Covid certificate or protective mask – should be applied. We are working intensively on the solutions required to implement these access restrictions, including clarifying testing options as part of an event with Covid certificate.
Extension of services
With our locations and protective measures, we meet all the requirements for secure physical events. We also offer all the necessary services for the implementation of hybrid or virtual events.
We develop complementary or alternative in our own event portfolio. As early as March 2020, the first “Online Viewing Rooms” (OVR) of Art Basel could be offered, which have subsequently been further developed in terms of technology and content. Other digital platforms are also already implemented or in development.
We offer large event spaces in Basel and Zurich with state-of-the-art technology. In the Congress Center Basel, we offer the necessary equipment and technical support for hybrid or virtual events – for example, in our new streaming studio.
We offer holistic experience marketing solutions in the area of “Live Marketing Solutions” – from strategy to creation to implementation, for real and digital formats, worldwide.