Business
MCH Group brings together three strong business segments that create unique experiences and connect industries worldwide
Art Basel unites collectors, galleries, and artists at leading art fairs in Basel, Hong Kong, Paris, and Miami Beach, while expanding its reach beyond physical events through digital initiatives like the Art Basel Shop. In the field of Live Marketing Solutions, our agencies MC², MCH Global, and Expomobilia design and implement tailor-made brand experiences, offering everything from strategic consulting and design to the execution of international events. Meanwhile, our Exhibitions & Events segment organizes leading trade fairs and business events in Switzerland and manages key event venues, including Messe Basel and Messe Zürich. The MesseQuartier Basel further strengthens the city as a center for culture, business, and innovation.
Together, these three pillars drive the transformation of the event industry, shaping the future of experience marketing and creating lasting connections across industries and communities
Art Basel
Art Basel connects the global art world. Our fairs in Basel, Hong Kong, Paris, and Miami Beach showcase top-tier galleries and artists from around the world. Through digital platforms and unique experiences, we bring art lovers and creatives together across borders, fostering a vibrant and dynamic art community that transcends physical events.
Live Marketing Solutions
We create unforgettable experiences. Through MC², MCH Global, and Expomobilia, we develop tailor-made experience marketing solutions, ranging from immersive brand worlds and pop-ups to large-scale international trade show appearances. By combining creativity, strategy, and innovation, we bring brands to life and create meaningful connections with audiences worldwide.
Exhibitions & Events
Whether trade fairs, guest events, or event venues, we create platforms that bring industries together. With flagship exhibitions like Swissbau and Igeho, the operation of leading event infrastructures in Switzerland, and the launch of the new MesseQuartier Basel, we are shaping the future of the event industry. Through innovation and strategic development, we provide spaces that foster collaboration, business growth, and unique experiences.