Our Platforms & Communities

Art Basel is a leading brand in the global art market. Our portfolio also features numerous leading B2B and B2C platforms in Switzerland in a variety of sectors.

MCH Group | ArtBasel | Logo.
MCH Group | Berufsmesse Zuerich | Logo.
MCH Group | Creativa | Logo.
MCH Group | Criterion | Logo.
MCH Group | Design Miami | Logo.
MCH Group | Didacta Digital Swiss | Logo.
MCH Group | Giardina | Logo.
MCH Group | Holz | Logo.
MCH Group | IFAS | Logo.
MCH Group | Igeho | Logo.
MCH Group | ILMAC | Logo.
MCH Group | Masterpiece | Logo.
MCH Group | Mefa | Logo.
MCH Group | Powertage | Logo.
MCH Group | Salon des métiers et de la formation Lausanne | Logo.
MCH Group | Swiss Custom | Logo.
MCH Group | Swiss-Moto | Logo
MCH Group | Swissbau | Logo.

Our Live Marketing Solutions

MCH Global, MC2 and Expomobilia offer in the field of Experience Marketing holistic through-the-line solutions, from strategy and conception to implementation – worldwide.

MCH Group | Expomobilia | Logo.
MCH Group | MC2 | Logo.
MCH Group | MCH Global | Logo.

Our Venues

We have attractive and multifunctional event infrastructures in Basel (Messe Basel, Congress Center Basel) and Zurich (Messe Zürich). They are up to date from an ecological point of view.

MCH Group | Congress Center Basel | Logo.
MCH Group | Messe Basel | Logo.
MCH Group | Messe Zuerich | Logo.

MCH Group

Next Generation Experience Marketing


The holding company MCH Group Ltd. with its head office in Basel is a joint stock company with the participation of public sector entities as per Art. 762 of the Swiss Code of Obligations. The MCH Group is under the management of the Board of Directors and the Executive Board of its holding company MCH Group Ltd.

MCH Group | Art Basel in Miami Beach | Events| General Impressions | Discussion.

Companies held by the MCH Group Ltd.

  • MCH Swiss Exhibition (Basel) Ltd.
  • MCH Swiss Exhibition (Zurich) Ltd.
  • MCH Beaulieu Lausanne SA
  • MCH Live Marketing Solutions AG
  • MCH US Corp. (MC2 Group)

Management Structure

The company is organized into units geared to market needs. The “Digital & Innovation” business unit supports all units in the innovation and digitization processes.

* Members of the Executive Board
Beat Zwahlen*
Group Chief Executive Officer a. i. (CEO a.i.)
Art & Art Related IndustriesMarc Spiegler*
Art Basel, Masterpiece, Design Miami
Watch, Jewellery, GemsHOURUNIVERSE
Swiss EventsConstruction, Hospitality, Education, Life Science, B2C
VenuesMesse Basel, Congress Center Basel, Messe Zürich
Live Marketing SolutionsFlorian Faber*
Full Service Agency (MCH Global)
Exhibition & Event Structures (Expomobilia, MC2)
Digital & InnovationAndreas Eggimann*
ICT, Data & CRM, Digital Touchpoints, New Ecosystems & Innovation, Corporate Development
Corporate FinanceMichael Hüsler*
Corporate Finance, Corporate Risk Management & Compliance, Corporate Procurement
Corporate ServicesGroup Legal Department, Corporate HR, Corporate Communications, Executive Office

Board of Directors

The Board of Directors is responsible inter alia for the company’s top management, for determining the corporate strategy and configuring the organisation, the accounting system and financial control, the internal control system, the risk management and financial planning, and also for preparing and conducting the General Meeting.

Elected by the General Meeting:

  • Dr. Ulrich Vischer, Basel (Präsident)
  • Markus Breitenmoser, Jona
  • Hans-Kristian Hoejsgaard, Wollerau
  • Eleni Lionaki, New York
  • James Murdoch, New York
  • Jeffrey Palker, New Jersey
  • Andreas Widmer, Herrliberg

Delegates of the public authorities:

  • Christoph Brutschin, Basel (Vizepräsident) | Delegate of the Canton of Basel-Stadt
  • Dr. Balz Hösly, Zürich |Delegate of the Canton and the City of Zurich
  • Dr. Dagmar Maria Kamber Borens, Basel | Delegate of the Canton of Basel-Stadt

Details of the membership of the Board of Directors can be found in our Annual Report.

Executive Board

The Executive Board appointed by the Board of Directors holds responsibility for the group’s operational management. Details on the members of the Executive Board can be found in our Annual Report.

Beat Zwahlen | 2020 | Executive Board.

Beat Zwahlen

Group Chief Executive Officer a.i. (CEO a.i.)

Andreas Eggimann | 2020 | Executive Board.

Andreas Eggimann

Chief Digital & Innovation Officer (CDIO)

Florian Faber | 2020 | Executive Board.

Florian Faber

Chief Executive Officer (CEO) Live Marketing Solutions

Marc Spiegler | 2020 | Executive Board.

Marc Spiegler

Global Director Art Basel

Michael Hüsler

Chief Financial Officer (CFO)