MCH Group has its roots in the “Swiss Sample Fair”, which took place in Basel (Switzerland) in 1916. Today it is a leading international live marketing company.
We stage several hundred events annually at our own event infrastructures in Basel and Zurich. We host around 30 of our own live platforms, including Art Basel in Basel, Miami Beach and Hong Kong, and we offer comprehensive services in experience marketing, from strategy through to implementation.
The live marketing sector is undergoing profound change. As a result, we are in the midst of a far-reaching transformation process to align ourselves with future market and customer requirements in the live marketing sector. We want to turn traditional exhibitions and events into physical, hybrid or digital platforms and to create unique added value for communities throughout the year. To develop existing and new formats, we invest in innovations, business development, digitalisation and internationalisation .
We focus on the future requirements of the markets and customers, which are changing significantly due to the profound changes in the live marketing business and the drastic consequences of the Covid-19 pandemic.Transformation
At the end of 2020, our corporate group had a total of 710 permanent employees – 355 in Switzerland, 30 in other European countries, 278 in the U.S. and 47 in the Middle East and Asia.
We achieved a consolidated revenue of CHF 188 million in the 2020, business year, although business operations were largely at a standstill in many areas. In recent years, MCH Group has consistently been among the ten most lucrative exhibition companies in the world.