MCH Group has its roots in the “Swiss Sample Fair”, which took place in Basel (Switzerland) in 1916. Today it is a leading international live marketing company.
We stage several hundred events annually at our own event infrastructures in Basel and Zurich. We host around 30 of our own live platforms, including Art Basel in Basel, Miami Beach and Hong Kong, and we offer comprehensive services in experience marketing, from strategy through to implementation.
Discover our comprehensive services for all needs in the live marketing industry.More about products & services
The live marketing sector is undergoing profound change. As a result, we are in the midst of a far-reaching transformation process to align ourselves with future market and customer requirements in the live marketing sector. We want to turn traditional trade fairs and events into platforms and communities equipped for the future, and this is why we are investing in the development of existing and new formats in digitalization, innovations and internationalization.
Various options are being examined to finance the investments needed to implement the strategy, thus facilitating the entry of new investors at a Group level.
The MCH Group will be realigning and repositioning itself to take account of the future requirements of markets and customers.More about transformation
At the end of 2019, our corporate group had a total of 860 permanent employees – 424 in Switzerland, 34 in other European countries, 358 in the U.S. and 44 in the Middle East and Asia.
We achieved a consolidated revenue of CHF 523 million in the 2019 business year, 57% of which was generated in Switzerland. In recent years, MCH Group has consistently been among the ten most lucrative exhibition companies in the world.