Great success of the hybrid Art Basel in Hong Kong

Art Basel debuts first hybrid show in Hong Kong, with enthusiastic on-site and digital participation resulting in vigorous sales.

The 2021 edition of the fair featured a strong line-up of 104 galleries from across Hong Kong and overseas, many of whom opted to participate with a satellite booth, a new concept introduced to support gallerists whose physical attendance in Hong Kong was not possible due to current regulations. Exhibitors amplified their on-site participations with complementary presentations in the Online Viewing Rooms, connecting with patrons and audiences worldwide.

Running in parallel to the physical show, “Art Basel Live: Hong Kong”, brought the experience of the fair to audiences around the world through a rich digital program featuring Online Viewing Rooms, public and VIP walkthroughs live-streamed from the Hong Kong Convention and Exhibition Center, as well as daily broadcasts and virtual experiences. The fair’s many virtual walk-throughs were attended by private collectors from over 30 countries and territories, notably Mainland China, South Korea, Taiwan, the United States and Sub-Saharan Africa as well as representatives from leading international museums and institutions.

Art Basel in Hong Kong | 2019, Misc, Signage, PR.

All information about Art Basel in Hong Kong:

Adeline Ooi, Director Asia, Art Basel, commented: “It has been truly moving to return to the Hong Kong Convention and Exhibition Center after what has been an extraordinary and challenging year. I am proud and honored that Art Basel has continued to fulfill its role as the leading international art platform in Asia, rising to the current challenges with new models and approaches.”

Marc Spiegler, Global Director, Art Basel said: “The past year has brought forth the art world’s astonishing resilience and capacity for innovation and experimentation, and this year’s edition of Art Basel Hong Kong is a real testament to that. We are delighted to have been able to share the excitement and vibrancy in the exhibition halls with our audiences around the world through our digital initiative Art Basel Live: Hong Kong.”