The event industry continues to face major challenges. The authorities have still banned public events, and it is currently difficult to predict how the pandemic will develop and when life (and events) will return to normal. The uncertainty surrounding planning has prompted the MCH Group, in consultation with the exhibitors and partners, to postpone the live Powertage event until 2022. To ensure that exhibitors and visitors can nonetheless be offered a networking platform in 2021, Powertage will be launching its first digital event on 15 June 2021.
Following a comprehensive review of the current situation and taking into account the feedback received from participating exhibitors, the organiser and Advisory Board have agreed that the meeting point for the Swiss electricity industry, which had been scheduled as a live event at Messe Zürich from 15 to 17 June 2021, will be postponed until next year. The event will then be staged in its regular cycle again, taking place in the even-numbered years. This renewed postponement has been prompted by the uncertainty associated with planning and the rules that are still in force in the different companies, such as travel restrictions and the obligation to work from home.
New content hub being launched at the end of May 2021
Since in-person events are not possible at present, Powertage is creating its first digital event for its customers. With the new content hub that is being launched at the end of May 2021, players in the Swiss electricity industry will be able to acquire information and engage in networking all year round. In parallel to this, a digital, compact event format is being organised, which will feature topical issues for the industry. The first such event is being staged on the morning of 15 June 2021. Interested participants will be given free access to the Powertage digital event.
“We are intending to organise not only our convincing live trade fairs again in future but also new digital and hybrid interim events.”Theresia Saner, Head of Segment Construction und Brand Director der Powertage
“We were highly optimistic that the corona pandemic would be successfully contained in the spring and that we would be able to hold the Powertage fair in June 2021 as one of the first live events. Over the past few months, however, it has become clear that we have to look ahead and be flexible, which is why we at MCH Group have invested in the development of new event formats. We are intending to organise not only our convincing live trade fairs again in future but also new digital and hybrid interim events. Together with the industry representatives, we will be compiling an exciting programme for what will be an impressive first digital Powertage event”, says Theresia Saner, Head of Segment Construction and Brand Director for Powertage.
Working together with the Advisory Board, the digital event format will be drawn up in detail in the period up to mid-May, in line with exhibitor and visitor needs, and will be presented by the end of May. Thomas Leimgruber, Head of Sales & Project Management Axpo Grid AG, explains “It is important for us to be able to offer an exciting, short digital event. All those involved should be able to meet online and benefit from specialist lectures conveying valuable information, along with interesting pitch sessions and professionally facilitated discussion panels.