At its meeting on 16 February, the Swiss Federal Council decided to lift the majority of measures against the coronavirus pandemic. Masks and COVID certificates are no longer required to attend events or enter public buildings, restaurants, and shops. Large-scale events are no longer subject to authorisation.
Over the last two years, MCH Group has been preparing intensely for the post-pandemic period. We have a convincing strategic framework and a clear implementation plan. On top of our invigorated capacity for innovation, we can also count on the fact that customers are keen on real-life encounters and experiences, while at the same time seeking to exploit the digital potential to greater extent.
MCH Group can offer large-scale event spaces with state-of-the-art technology in Basel and Zurich. At the Congress Center Basel, we provide the necessary equipment and technical support for hybrid or virtual events. We develop complementary or alternative formats in our own event portfolio. Examples include the Art Basel Live programme, the Swissbau Innovation Lab or the Powertage Digital. And we can offer holistic experience marketing solutions – from strategy to creation to implementation, for real-life and digital formats, world-wide.
Efficient and effective platforms for customer success
“We are working hard to prepare for our 2022 events,” says CEO Beat Zwahlen. “We will be doing our best to provide our customers with efficient and effective platforms and contribute to their success.”
The current exhibition program for 2022 includes over 30 own and guest events, e.g. Swissbau Compact, Art Basel, and Holz in Basel; IFAS, Powertage, Digital Festival, and Berufsmesse in Zurich; and Art Basel in Hong Kong and Miami Beach.