Live events are becoming increasingly important when it comes to winning over, looking after, involving and inspiring customers, but customers’ needs are changing. This is why the live marketing sector is undergoing profound change.

Alignment with the future requirements and needs of markets and customers

MCH Group has initiated the transformation process required to align itself and its range of services with the future requirements of the markets and customers. The Executive Board has been transformed by the appointment of new experienced managers and the company has been reorganized to implement the corporate strategy.

The development of traditional trade fair and event formats into platforms and communities is at the heart of the corporate strategy. Modern experience platforms are hybrid formats with digital elements which complement physical events and go beyond them in terms of time and content. In order to build communities, MCH Group’s aim is to create unique values and thus generate significant added value for customers. As a result, it is investing in digitalisation, innovations and further internationalisation.

Unique added value through future-oriented platforms and communities

The implementation of this strategic focus is being driven forward intensely despite – or precisely because of – the coronavirus crisis, as the strategic initiatives support long-term growth.

In view of the challenging situation in the global exhibition and event business, which has been exacerbated by the COVID 19 pandemic, the Board of Directors and the Executive Board of the MCH Group have devised a comprehensive package of measures to strengthen the group’s capital structure, liquidity position and shareholder base. The set of measures includes a capital increase totalling CHF 104.5 million, the entry of Lupa Systems as a new anchor shareholder and a restructuring of the group’s debt capital. The Extraordinary General Meeting of MCH Group Ltd. on 27 November 2020 approved all the proposals of the Board of Directors.