Live events are becoming increasingly important when it comes to winning over, looking after, involving and inspiring customers, but customers’ needs are changing. This is why the live marketing sector is undergoing profound change.
Alignment with the future requirements and needs of markets and customers
MCH Group has initiated the transformation process required to align itself and its range of services with the future requirements of the markets and customers. The Executive Board has been transformed by the appointment of new experienced managers and the company has been reorganized to implement the corporate strategy.
The development of traditional trade fair and event formats for platforms and communities is at the heart of the corporate strategy. Modern experience platforms are hybrid formats with digital elements which complement physical events and go beyond them in terms of time and content. In order to build communities, MCH Group’s aim is to create unique values and thus generate significant added value for customers. As a result, it is investing in digitalisation, innovations and further internationalisation.
Unique added value through future-oriented platforms and communities
The implementation of this strategic focus is being driven forward intensely despite – or precisely because of – the coronavirus crisis, as the strategic initiatives support long-term growth.
The Board of Directors is examining various options for financing the investments required to implement this strategy. The preferred option is the entry of new investors at a Group level, which would go hand in hand with a capital increase as well as with corresponding changes to the shareholder base, shareholders’ rights and the composition of the Board of Directors. This process is also being pursued intensively.