Community Platforms

Art Basel is a leading brand in the global art market. Our portfolio also features numerous leading B2B and B2C platforms in Switzerland in a variety of sectors.

MCH Group | ArtBasel | Logo.
MCH Group | Berufsmesse Zuerich | Logo.
MCH Group | Creativa | Logo.
MCH Group | Criterion | Logo.
MCH Group | Design Miami | Logo.
MCH Group | Didacta Digital Swiss | Logo.
MCH Group | Giardina | Logo.
MCH Group | Holz | Logo.
MCH Group | IFAS | Logo.
MCH Group | Igeho | Logo.
MCH Group | ILMAC | Logo.
MCH Group | Masterpiece | Logo.
MCH Group | Mefa | Logo.
MCH Group | Powertage | Logo.
MCH Group | Salon des métiers et de la formation Lausanne | Logo.
MCH-Group-Securite-Lausanne-Logo
MCH Group | Swiss Custom | Logo.
MCH Group | Swiss-Moto | Logo
MCH Group | Swissbau | Logo.

Experience Marketing

MCH Global, MC2 and Expomobilia offer in the field of Experience Marketing holistic through-the-line solutions, from strategy and conception to implementation – worldwide.

MCH Group | Expomobilia | Logo.
MCH Group | MC2 | Logo.
MCH Group | MCH Global | Logo.

Venues

We have attractive and multifunctional event infrastructures in Basel (Messe Basel, Congress Center Basel) and Zurich (Messe Zürich). They are up to date from an ecological point of view.

MCH Global launches “Arcadia”, our space in the Metaverse

Experiential marketing is constantly evolving and we strive to be always at the forefront. MCH Global, our experiential marketing agency, recently launched Arcadia: an immersive Metaverse space where our clients can experience first-hand what’s possible for their brands in this revolutionary space.

It’s time to go beyond glass office doors and Microsoft Teams windows.

Our team at MCH Global has been seeing the world through a whole new lens and is ready to show you what that looks like. Arcadia is MCH Global’s very own Metaverse experience, designed with the aim of on-boarding and showcasing the potential that this exciting new medium presents to our clients.
It’s a world to explore, discover, and learn how the Metaverse fundamentally changes the way we create experiences. 

As an experiential agency, MCH Global wanted to focus on the part of the metaverse that we can actively comment on, the experience itself. The journey began with our team working on a creative concept. We found that our skillsets in real world spatial design, journey mapping, and content integration was surprisingly apt when it came to applying them to the design of a metaverse.

We also learned that the 3-dimensional freedom a metaverse presents can be quite daunting when designing an experience.

We looked for different ways to engage our users once they arrived in Arcadia, from host-led presentation moments, audio experiences, environmental controls to interactive content and our own NFT’s, linked to a real-world utility. We partnered with the team at spaceto.io who focus on building and creating exciting Metaverse spaces, to bring our vision for Arcadia to life.

We like this project so much because we went all the way from googling the word, to building the world, and even to creating a hologram of our own employee to become a virtual DJ!

Ties Hendriks, Managing Director, MCH Global

Moving forward, Arcadia will serve as a learning center for clients, a collaborative platform for our global teams and a space that will continue to evolve, hopefully at the same pace as the agency itself.

These types of experiences are not a replacement, but an extension of our experience-first approach: In addition to our main focus of real life formats and experiences (IRL) we now also have this new virtual world (URL) available for our clients, broadening the spectrum of possibilities in Live Marketing.